Hi, we're Sandra Racz and JoAnne Lenart-Weary, award-winning design and staging experts, with over 60 years of experience between us. We have been teaching others how to create beautiful rooms and turn their talent into businesses, since 1999. Often people begin a staging business because they love the process of transforming rooms. They may consider staging a gateway or stepping stone to perfect their skillset for design as well as staging. Or perhaps they simply love staging but aren't quite as confident when it comes to making the design decisions. There are many great staging courses out there (we even teach it) but most courses do not focus on the aesthetics of the process. The colors you select, the way you place the sofa, the art you hang...your choices must be very deliberate and geared to maximizing the sales potential of that house. The bottom line, it takes more than a good eye to create properties designed to sell.
Even when you have good gut instincts, the polish a professional brings to the table is based on understanding solid design and color principles. Many say staging is not design but by implementing solid design principles, you will create consistently beautiful rooms....that result in sold houses. That is exactly why we created this course, Color and Design Principles for Stagers. Whether you simply want to enhance your staging business or add decorating to your revenue steam, this class is perfect for you, whether you are a newbie or established decorator.
Sandra Racz and JoAnne Lenart-Weary
Award Winning Staging and Design Experts
Let's begin by exploring design principles and how they impact the staging process,.
Staging is the most expensive competition sellers will be in...learn how to help them visualize upgrades in their home with comps.
It all begins with color...get it wrong and you can't hide it. Understand the superpowers of Hue, Saturation, and Value and why it matters.
Let's continue our color discussion as we discuss how the placement of color can impact the saleability of the space.
Are you a one-trick pony who creates the same "look" over and over? Understand how your Design DNA impacts the staging.
Let's talk about the power of placement from furniture to art, and even area rugs. Understand the power of Zone Decorating.
Many think a great room is a series of vignettes but the reality is cohesion can make or break a room.
Just because there is a space, doesn't mean you have to fill it. But when you do, understand how high and how much.
Creativity is what gets people talking and what takes your business from mediocre to marvelous.
It takes more than talent to grow a business. In this module, we discuss how to capitalize on your talent and expertise.
Fabrics are one of the personality components of a room...in this bonus module, we discuss what goes with what.
Download the module handouts which will allow you to take notes as you listen to each module video.
You will be able to download the various forms we mention during the course.
Teaching others how to create beautiful rooms for over 20 years
The Staging Pioneers